Guides
Video ads, explained.
What video ads really cost, why doing it yourself gets expensive, ideas for your kind of business, and how to pick the right video. Written for busy owners.
Costs and doing it yourself
The Real Cost of AI Video Tools for Small BusinessThe real cost of AI video tools for small business: five subscriptions, credits, re-dos and hours. See what making video ads yourself really adds up to.How Much Does a Video Ad Cost for a Small Business?How much does a video ad cost for a small business? Compare DIY, freelancer, agency and flat-rate prices, plus what changes the number, before you spend.Why AI Video Tool Subscriptions Add Up So FastAI video tools subscription cost adds up: overlapping plans, monthly credits that expire and renewals you forget. Here is how to check what you really pay.DIY vs Freelancer vs Agency vs Studio for Video AdsDIY vs freelancer vs agency vs flat-rate studio for your video ad: honest pros and cons on cost, time, quality and risk, so you can pick the right fit fast.How Long Does It Take to Make a Video Ad?How long does it take to make a video ad? See the hours behind scripting, voice, editing, captions and resizing, versus sending a brief once and waiting.
When DIY video goes wrong
AI Video Ad Problems: Why Yours Looks Off and What to DoAI video ad problems like weird hands, face drift and robotic voices, explained. Fixes worth trying, and when a flat-price video costs less.AI Video Character Consistency: Why Your Character ChangesStruggling with AI video character consistency? Learn why your character changes between shots, the fixes that help, and when custom characters cost less.AI Video Weird Hands and Faces: Fixes and When to StopWeird hands and melting faces in AI video? See why they happen, the fixes that actually help, and when a flat-price video ad saves you time.AI Voiceover Sounds Robotic? How to Fix ItAI voiceover sounds robotic? Learn to write for the ear, fix pacing, and get your business name and prices said right. Plus when to hand it off.AI Video Credits Run Out Halfway? Here's What to DoAI video credits run out halfway through your ad? Why failed generations and monthly resets eat credits, how to stretch them, and when a flat price wins.
Video ad ideas by business
20 Video Ad Ideas for Small Businesses (With Hooks)20 video ad ideas for small businesses, grouped by goal, each with a ready-to-use hook line and the video format and flat price that fits it best.Video Ad Ideas for Plumbers, HVAC and Home ServicesHome services video ad ideas for plumbers, HVAC, roofers, cleaners, contractors and lawn care, each with a hook line and the flat-price video that fits.Dental Video Ad Ideas for Dentists, Clinics and VetsDental video ad ideas, plus ideas for clinics, chiropractors and vets. Friendly, compliant hooks with no medical claims, and the flat-price video for each.Video Ad Ideas for Gyms, Salons, Barbers and SpasGym video ad ideas, plus salon, barber and spa ideas, each with a scroll-stopping hook line and the flat-price video that fits it. Pick one and post it.Restaurant Video Ad Ideas for Cafes, Bakeries and MoreRestaurant video ad ideas for cafes, bakeries and food trucks, each with a mouthwatering hook line and the flat-price video that fits. Specials to stories.
Choosing the right video
Which Video Ad Is Right for Your Business?Promo video, spokesperson ad, animated short or animated story? Use this simple guide to pick the video ad that fits your business, goal and budget.How Long Should a Video Ad Be? 15, 30 or 60 SecondsHow long should a video ad be on Instagram, Facebook, TikTok and YouTube Shorts? See when 15, 30 or 60 seconds works best and which length fits your goal.Social Video Ad Specs Cheat Sheet: Sizes and Safe ZonesA plain-English social video ad specs cheat sheet: 9:16, 1:1 and 16:9 sizes, safe zones and captions for sound-off viewing on TikTok, Reels, Shorts and more.How to Tell Your Business Story in 60 SecondsLearn how to tell your business story in 60 seconds with a simple five-part structure: character, problem, turn, payoff and call to action. Examples inside.Is Animation Right for Your Business? An Honest GuideIs animation right for your business? An honest look at when a 3D animated ad fits, when it does not, and which simpler video ad might serve you better.