Starting a horse business
What every horse business website needs
Horse owners are busy, often on a phone at the barn, and usually checking you out after someone mentioned your name. A good horse business website answers their questions fast and makes it easy to take the next step.
Who you are and what you do, in one look
The top of your home page should say what you do, where, and how to reach you. "Farrier serving the county and nearby towns, trims, shoeing and corrective work" beats a clever slogan nobody understands.
Your services, clearly
List each service with a short, plain description. Show prices or starting prices if you can. Owners are more likely to reach out when they know roughly what to expect.
Your area and how visits work
Say which towns or counties you cover, whether you come to the barn or they haul in, and any travel fees. Save yourself calls from too far away.
A request form that asks the right questions
The best forms collect what you'd ask on the first call anyway:
- Farriers: number of horses, location, farm call or haul-in, current shoeing and any lameness.
- Trainers: the horse's age, discipline, experience and the owner's goals.
- Body workers: the horse's history, current issues and who's on the care team.
- Vets: owner details, each horse's age and history, barn location and the reason for the visit.
Real photos and real proof
Use your own photos: you at work, your truck, horses you care for (with the owner's OK). List your training and certifications. Share real reviews with the client's permission, never made-up ones.
Built for phones
Big buttons, a phone number you can tap, and pages that load fast on a weak barn signal.
You own it
Your domain, website and email should all be in your name, and you should be able to update them yourself. That's how our business package for horse professionals is built.