Starting a horse business
Marketing a new equine veterinary practice
Opening your own equine or mobile practice means you're now a business owner as well as a vet. Horse owners need to find you, trust you and know what to do in an emergency, often while standing in a barn aisle on their phone.
Make the basics easy to find
Your website and Google profile should answer the questions owners ask most: what services you offer, where you go, your hours, how to become a client, and what to do in an emergency. Put the phone number at the top of every page.
New clients without phone tag
A new-client form that collects the owner's details, each horse's age and history, the barn location and the reason for the visit saves your staff time and makes the first appointment smoother.
Look established from day one
A clear logo, matching truck graphics and business cards make a new practice look like it's been around for years. Your truck is seen at every farm call.
Get found online
Horse owners ask around, then they search your name. Make sure they find a real business: a simple website, a Google Business Profile with your service area, and a clear way to request a visit. See what every horse business website needs.
Build referrals and reviews
- Introduce yourself to farriers, trainers, body workers and barn managers.
- Offer a talk or wellness clinic at a local barn.
- Ask happy clients for reviews on your Google profile.
- Post useful seasonal reminders, like vaccine and dental schedules.
Follow your state's rules on veterinary advertising, and keep claims accurate.