Starting a horse business
How to start an equine bodywork or massage business
Equine bodywork, massage and similar therapies are growing, and many owners still don't know what you do or why their horse needs it. That makes explaining your work just as important as the work itself. Here's how to start.
Get trained, and check your state's rules
Training programs vary widely in length and depth. Rules also vary by state: some regulate who can work on animals and under what conditions, and some may require working with a veterinarian. Check with your state's veterinary board or department of agriculture before you start, and list your training on your website.
Set up the business side
Choose a business structure, get an EIN if needed, open a business bank account, and get professional liability insurance. Check your state's website or ask an accountant for the details.
Explain what you do in plain words
Many owners have never booked bodywork. Your website should explain what a session looks like, how long it takes, what signs suggest a horse might benefit, and how you work alongside the horse's vet and farrier. Avoid promising to diagnose, treat or cure. Clear, honest wording builds trust.
Set your prices and your area
Find out what others nearby charge per session, decide how far you'll travel, and consider package pricing for a series of sessions. Show starting prices so owners aren't scared off by not knowing.
Get found online
Horse owners ask around, then they search your name. Make sure they find a real business: a simple website, a Google Business Profile with your service area, and a clear way to request a visit. See what every horse business website needs.
Get your first clients
- Introduce yourself to vets, farriers and trainers in your area.
- Offer a short demonstration at a barn or clinic.
- Ask owners to share their horse's history before the first visit with a simple request form.
- Ask every happy client for a review.