Selling online
Amazon product videos for your listings and your brand
Photos show what your product looks like. A video shows how it works, how big it really is and why it beats the listing next to yours. That's why Amazon product videos are worth the effort for small sellers, whether you sell one hero product or a full line.
This guide covers the kinds of videos Amazon lets sellers add, what to show in each one, what to leave out, and how to get listing and brand videos made from your own phone clips at a flat price.
Where Amazon product videos can show up
Amazon's own seller guidance describes adding videos to product listings from Seller Central, under Catalog, then Upload and Manage Videos. You pick the product (ASIN) the video belongs to and the type of video, and Amazon reviews it before it goes live (Sell on Amazon: product videos).
The video types Amazon lists include product overview, unboxing, how-to, setup, troubleshooting and brand story. Amazon also offers video in other places, like A+ Content and video ad formats for advertisers, each with its own rules (Amazon Ads: Sponsored Products video).
Access depends on your account. Amazon's seller guidance mentions things like a Professional selling account and selling history, and Brand Registry can open more options. Check what your account can do in Seller Central, since eligibility and limits change.
Amazon listing video ideas by type
Product overview
The core listing video. Show the product from a few angles, in use, with on-screen labels for the two or three things buyers ask about most.
- Opening line: “Here's what you get, and how it works.”
- Best fit: Product showcase ($299)
Unboxing
What's in the box, laid out piece by piece, so nobody is surprised on delivery.
- Opening line: “Everything inside the box.”
- Best fit: Product showcase ($299)
How-to or setup
Three or four steps from box to first use. This can cut down on confused questions and returns.
- Opening line: “Set up in three steps.”
- Best fit: Product showcase ($299)
Size and scale
Show the product next to everyday things: a hand, a mug, a phone. Size is one of the biggest unknowns in online shopping.
- Best fit: Product showcase ($299)
Brand story
Who you are and why you make this. A short founder video or an animated brand story helps a small brand stand out from look-alike listings.
- Best fit: Founder story ($449) or Animated story ($1,499)
What to leave out of an Amazon product video
Amazon reviews uploaded videos against its guidelines, so it pays to keep listing videos simple and factual. Read the current guidelines in Seller Central before you upload. As a rule of thumb, many sellers leave out:
- Prices, discount codes and dates. They change, and a listing video should stay accurate.
- Web links and “visit our site.” Keep the next step on Amazon.
- Guarantees and promises. Skip “guaranteed results” or claims you can't back up.
- Reviews and testimonials. Never invent or stage them.
When you order for an Amazon listing, tell us so and ask for a clean end card with your brand name and logo instead of an offer. Claims about what your product does must be truthful and backed up, so the FTC's advertising guidance is worth a look.
How to film clips for your Amazon video
You don't need a studio. A Product showcase is built from up to five short clips or photos you take yourself.
- Use clean light. Daylight from a window, no harsh overhead lights.
- Use a plain background. A tabletop, a white sheet or a tidy counter.
- Shoot a wide, a close-up and an in-use shot. Hold each for a few seconds.
- Show scale. One shot with the product in a hand or next to a common object.
- Match the listing. Film the exact color, size and pack you sell.
Every video comes in 9:16 for phones and social posts. If you want a square (1:1) or wide (16:9) version for your listing or website, add an extra size for $49. See our guide to social video ad specs for where each size goes.
Use the same video off Amazon too
A good product video isn't just for the listing. Post a version on Instagram, Facebook, TikTok and YouTube Shorts to send people to your store page. For social, a version with your offer on the end card can work well, while the listing version stays clean. An extra opening version is $49 if you want a social hook and a listing intro.
Also selling on TikTok Shop or your own site? Read our guides to TikTok Shop product videos and Shopify product page videos, plus our list of product video ad ideas.
DIY Amazon videos vs one flat price
Making a polished product video yourself usually means a video generator app, a voice app, an editing app, a stock music library and a caption app. Published plans for each kind of tool commonly run from about $6 to $40 a month. One example stack of five monthly plans we priced in October 2026 came to about $116 a month, or about $1,392 a year, before extra credits. Our guide to what DIY video ad tools really cost has the details.
With a flat price, you upload your clips and logo, type a few lines about the product, and get a finished 15 to 30-second Product showcase for $299, with voiceover, on-screen text, music and captions. It's ready in 3 business days with one revision, and you can use it on Amazon and any other channel for as long as you like. You never ship us your product, and we never promise sales or rankings.
Learn more on our product video ads and video ads for online stores pages, start with a product showcase video, check the pricing page, or order your Amazon product video.