Starting a business
How to get a business email address with your own domain
An email like sam@yourbusiness.com tells customers you're a real business. A free address with numbers in it does the opposite. Setting one up is easier than it sounds. Here's how.
Why it matters
- Trust: people are more likely to reply to, and pay, a business address.
- It matches your brand: the same name as your website, cards and truck.
- It stays with the business: if you hire help or sell someday, the email goes with it.
- Fewer missed messages: business mail stays out of your personal inbox.
What you need first
You need a domain, your web address, like yourbusiness.com. You rent it by the year from a domain company. Buy it in your own name with your own login. If you don't have a name yet, start with how to name your business.
The steps
- Pick an email provider. The big office suites and many domain companies sell business email, usually a few dollars a month per person. Pick one that works with the phone and computer you already use.
- Connect it to your domain. The provider gives you a few records to add in your domain account. Most walk you through it step by step.
- Create your address. See naming tips below.
- Add it to your phone so you can answer from the job.
- Send a test to a friend and ask them to reply, so you know mail is going both ways.
What to name your address
- Your first name (sam@) feels personal and works great when it's just you.
- hello@ or info@ works as a shared address you put on your website and cards.
- Keep it short and easy to say over the phone.
- Avoid numbers and hyphens.
Many owners use both: their name for conversations, and hello@ on printed materials.
Mistakes to avoid
- Letting someone else own the domain. If a web designer registers it in their account, your email depends on them.
- Forgetting to renew. Turn on auto-renew so your email doesn't stop working.
- No signature. Add your name, business, phone and website to the bottom of every email.
- Skipping the security settings. Turn on two-step sign-in.
Where it fits
Business email is one of five things every new business needs online. See the full list in what a new business needs online.